Instead of hanging on a shelf or placing on a shelf, LG’s ultra-thin 4K OLED TV has a magnetic magnet system to stick on the wall like paper.
Measuring less than 3mm, the OLED Signature W7 is the thinnest TV on the market. Conceivably, LG’s OLED TV model is not even equal to a regular decorative glass panel and only equal to 4 ATM cards combined.
The OLED Signature W7 sets a new standard in TV design when the screen is thinner than a sheet of glass.
The overall design is the first impression when seeing the product because it is perfectly thin.
When hung, the entire wall base along with the screen achieves a thickness of less than 4 mm thanks to the wall-mounted design, while most other ultra-thin TVs, when hung, the screen still protrudes tens of mm from the wall. due to the mounting brackets. As for the W7, the back uses a magnetic system that can attract and stick to an ultra-thin metal support system.
The secret to thinness and wall-mounted design lies in OLED display technology. Looks like a sheet of glass, but in fact, the W7’s screen is a flexible form that can be bent slightly, so it can be attached and removed from the wall in a light and simple way. Besides, the screen size is up to 65 or 77 inches, but the weight of the screen is only 8 to 9 kg, several times lighter than the ultra-thin TV models of the same size.
W7’s design style is minimalist – the trend that is being pursued by most technology companies today. The bezel surrounding the W7’s screen is made very thin compared to conventional TVs. The entire front is just like a glossy black glass, surrounding the four edges is a rather thin metal strip.
However, in exchange for the minimalist style and impossibly thin, the speaker system and control unit, the usual communication port of the TV on the OLED W7 has been separated from the screen, forming a Hub set. shaped like a Soundbar (speaker sound bar). The display and the Hub connect to each other via a thin, transparent cable. So, instead of being located on the back of the TV, now the USB, HDMI or antenna jacks are all located on the back of this sound bar.
Unlike conventional TVs, W7 consists of two separate parts, a screen and a sound bar cum control center, connected to each other via a thin transparent cable.
While with most TVs, users can choose to display the TV on a shelf or mount it on the wall, in W7, users only have one choice. The screen is too thin, yet flexible, so it is only suitable for sticking on the wall, there is no stand design to stand on flat surfaces.
As the top TV product line in 2017, the display quality of OLED W7 can be considered excellent for the majority of viewers thanks to the convergence of most of the latest picture technologies. The fact that the screen is too thin does not have any effect on visibility.
OLED screen technology, without using a backlight like LED, helps to show images with very high contrast. If in a regular LED TV, no matter how high-end, using quantum dot technology or not, there are still few and many light-opening phenomena, then in OLED like in W7, the display black is at an absolute level. That’s a noticeable difference when trying to watch a high-definition movie on a wall-mounted OLED TV.
Despite the slim design, the image quality is still convincing from sharpness, color, depth to black reproduction.
In terms of specifications and technology, this is the most advanced TV model on the market today and is LG’s leading model. The brightness on the W7 screen has been increased by 25% compared to last year’s high-end OLED models. Besides 4K resolution, the screen also supports all 3 popular HDR video formats: Dolby Vision, HDR10 and HLG. This is also the first TV to integrate both Dolby Vision and Dolby Atmos technologies. However, users do not have to worry about choosing the appropriate format when viewing. The TV actively activates the content-compatible HDR format, and it will be displayed with a small message in the corner of the screen.
HDR is one of the important imaging technologies on next-generation high-end TVs and has received great support from major Hollywood movie producers. Basically, this image format enhances color and detail many times more than usual. It helps images in bright and dark areas become clearer, avoiding the phenomenon of blurred white parts and loss of detail. On LG’s W7 OLED, in addition to watching 4K and HDR content with an HD player, Blu-ray player or USB storage, users can also use online applications such as Netflix and YouTube.
What matters in the image quality of the Signature W7 is how long it can last. Currently, there are still controversies and doubts about the longevity of OLED panels, even though this technology demonstrates superior display quality to LCD and LCD LED. Besides, the flexible and flexible screen panel of the TV also needs special attention during use and maintenance than conventional TVs.